Jay Z X Puma Set For New ‘4:44’ Shoe Collaboration

photo credit: Ezra Shaw l Getty Images

The ‘4’ luck continues to find magic for Jay Z.

Everyone knows that there is special meaning with the number 4 for the Carter family, and with his new album taking on the known good luck charm, it was just revealed that Hov’s ‘4:44’ will have an official sneaker.

Following the likes of artists such as Rihanna and The Weeknd, Jay Z joins the list of enertainers teaming up with the Puma brand to deliver capsule collections.

This new collaboration between Jay and Puma marks the beginning of a developing partnership with the shoe brand. The new Puma ‘4:44’ will be realesed at a future date but you can check out a glimpse below.

 

Always stamp the work I’ll explain the rest later… #444 #BetOnYourself

A post shared by @vegas_jones on Jul 27, 2017 at 2:33pm PDT

Would you cop the ‘4:44’ kicks?