Photo credit: Getty images/ Stephen Lovekin
Hov’s got something waiting for us. TIDAL has been teasing the release of Jay Z’s new album 4:44, which is executive produced by NO ID, with Youtube ads featuring actors Mahershala Ali, Lupita Nyong’o, and Danny Glover, indicating that there would be a visual element involved. In a recent commercial, TIDAL announced their partnership with Sprint, announcing that the carrier’s members will have the advantage of possessing access to 4:44 and other exclusives.
Earlier this year, Sprint bought a third of the company for $200 milli. It seems like that was a very smart move, especially with Jay Z’s highly anticipated album. According to The Verge, users of Sprint are able to get a free six-month trial of TIDAL HiFi to listen to the project. “Jay Z is a global icon and we’re giving customers an incredible opportunity to be among the first to experience in his new album 4:44,” Marcelo Claure, Sprint CEO, said.