H&M just released a sneak peek of their Spring Icons campaign with pieces selected by The Weeknd via video. In the video The Weeknd walks around iconic landmarks in Los Angeles while discussing his feeling about icons. The singer says he doesn’t believe in icons.
“There are things that I love, people that I like, but the concept of an icon can be a cliche and I don’t like cliches,” The Weeknd said. “Iconic clothes become icons for a reason. They’re fundamental if you live them.” The singer goes on in the video to discuss iconic clothing, “For me, bomber jackets are smart, but they are also street and have a lot of attitude.”
The Spring Icons collection with pieces selected by The Weeknd will be available in all H&M stores that carry menswear and on H&M.com starting March 2nd, 2017. Watch The Weeknd star in the campaign below, and check out a preview of the menswear pieces.