All the greats are joining PUMA including Rihanna, Kylie Jenner and now The Weeknd.
He has partnered with the brand as their new global ambassador and creative collaborator.
Headlining PUMA’s latest sportstyle campaign, ‘Run the Street’ that launches in November. We might have already seen a taste of what to expect from the collection. You can catch him wearing PUMA kicks in his new hit “Starboy” music video below. Abel will have his own collection of sneakers ‘PUMAXO’ and apparel coming out in 2017.