Every day, Pepsi encourages people like you and me to LIVE FOR NOW. What is now you might ask? Now is fearless and fun, epic and refreshing. Now is what we make it. And it’s happening all around us. It’s happening at Powerhouse 2012 on Saturday, June 23rd! And Pepsi wants to give you a chance to win tickets. So what are you waiting for? Register NOW and you could be one of fifteen lucky Pepsi Power fans that will attend the hottest Hip Hop concert this summer. Grab a Pepsi and some friends, and get out there and live it. Because now has never happened before. And it only lasts for now. It’s time to LIVE FOR NOW.