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Macala Wright

I merge my passion for storytelling and narrative with her deep understanding of technology and strategy to help bring innovative content  to life. Interested in the tools and platforms that society uses to communicate culture, my writing and studies explore how people can become better communicators in order to shape their futures, share their ideas and create a better world to live in. My insights have been featured in numerous publications including The Wall Street Journal, Los Angeles Times, New York Times, AdAge and Adweek. When not immersed in the Internet of things, I can be found on the back of a horse. Follow me on My Blog,  Instagram or Twitter

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Hip Hop, R&B and even hip hop fused with EDM festivals are everywhere. It’s hard to know what’s worth attending. We’ve created our list of our favorites so you don’t have to do all the legwork to find something hot to attend or spend your day digging through Music Festival...
Beyoncé is expanding her business. Often spotted wearing affordable pieces from their collections (see the play this outfit got at Kanye's Birthday), the pop superstar has teamed with Topshop to launch a 50/50 joint fashion venture. Beyoncé and Topshop owner Sir Philip Green...
"The Internet Can Be Your Best Friend, Instagram Can Lead You To Fame." Watch The Latest Series In Becoming A Success In LA's Hustle: For anyone who has spent time in Los Angeles, certainly you’ve either visited or been urged to visit one of the most eclectic and upstart...
New Era is showing Los Angeles love with the release of it's latest Black Ice collection. The historic headwear brand has designed an assortment of monochrome items, both generic and team specific for fans. Many of the caps take on the classic 59FIFTY model (as noted by...
Brabus, the largest third-party tuning program for Mercedes-Benz automobiles, has overhauled Mercedes GLA-Class AMG. Brabus is not only offering performance kits for various GLA ​​engines, they're also provides an external treatment in the form of a spoiler, rims body kit and...
Our boy Wiz Khalifa is getting interactive. He's launchhed a video that extends his album, Blacc Hollywood , into a mobile, game like format. In the video, “Stayin Out All Night”, Wiz is found waking up in a zoo cage housing a gorilla (who he later befriends) becomes the least...
First Kanye, then Pharrell, Adidas is expanding their designer collabations. As HighSnobiety reports, NIGO has been "a force in streetwear for the better part of 20 years, NIGO cut his teeth at streetwear stalwart A BATHING APE before moving on to a number of other fashionable...
The words “Akron Est. 1984” are inked on LeBron James ’ body. Akron is where the pro athelete was born and raised. Moving back to Cleveland in 2014 is the re-establishment of his legacy in Northern Ohio. He now embarks on the next and greatest chapter of his career. This...
The Bay Area seems to be the place to be these days. From hot DJs and up and coming hip hop artists, to wearable tech and good smoke, San Francisco seems to be on the rise once again. Grenco Science, the personal vaporizer powerhouse behind the G Pen, has opened its first pop up...