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Kicking off today, celebs like Jay Z, Beyonce, Jennifer Lopez, Bruno Mars, Kanye West, Rihanna, Eminem, Lady Gaga and Justin Beiber are using their social network audience to spread the word in support of Save the Children's "I'm Gonna Be Your Friend" campaign.
The campaign is aimed at raising awareness for the drought, medicine and food crisis in East Africa. Donations to the cause can be made by purchasing Bob Marley's track from Itunes or by direct donating to the "I'm Gonna Be Your Friend" website. 
And if you feel you can't do either, spreading the word is just as helpful. A simple Facebook post or tweet can go a long way. the hashtag #beafriend is the official for this campaign.
Check this vid about the crisis in Africa accompanied by Bob Marley's "High Tide or Low Tide". In it is the lyric "I'm gonna be your friend" which gave the campaign it's name.

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