What is Power 106?

Power 106 (KPWR-FM 105.9) is Southern California’s #1 Hip Hop radio station. Power 106 is a Rhythmic Contemporary Hit Radio station, and you’re likely to hear some of these Grammy Award® winning artists on Power 106: Jay-Z, Eminem, Mariah Carey, Usher, 50 Cent, Kanye West and more of today’s hottest artists.

More than 2.8 Million listeners tune-in Power 106 every week, and our listening audience is as diverse as the general population is in Southern California. 51% of L.A.’s young Latino audience tunes to Power 106, and 25% of L.A.’s Africa-American audience tunes to Power 106 each week. Our core (P1) listeners are Adults 18-34 and Adults 18-49. Power 106 is ranked #1 with many different demographics, and will most likely reach your target demographic! Click Here to see a coverage map of the Power 106 radio signal. Power 106 is all over Southern California with 5 station vehicles at more than 2,500 promotional stops each year!

Consider This…

Consumers spend 85% of their time with ear-oriented media, such as Radio, but spend only 15% of their time with such eye-oriented media as newspapers and magazines! Consumers in Southern California spend an average of 3-hours every day listening to Radio, and generally are only tuning to 2-3 stations on the radio dial.

Reach Power 106 Listeners Online @ www.Power106.com

The relationship between Radio and the Internet presents a visual component to your audio campaign. Integrated Media is the combination of Radio and Internet advertising. By combining Radio and Internet advertising you are able to extend your campaign reach, substantially increase your message frequency, maintain awareness between radio campaigns, maximize your advertising investments and reach the consumers at their PEAK moment of interest in your product.

1% of radio listeners surveyed in an annual Arbitron/Edison Media Research study said they expect to find more information about the things they hear on-air on the radio station’s website. When listeners want to learn more about your commercial they just heard, chances are they’ll look to the Power106.fm website for more information!

Our website has more than 975,000 visits each month, and the average visitor spends 9:32 minutes on our website. Our visitors produce more than 3.1 Million monthly pageviews/impressions. In a 2002 survey conducted by Lycos® network, Power 106.fm ranked as the #4 Most Searched Radio Station in the U.S., and internet traffic site Alexa® ranks Power106.fm as the #2 ranked radio station website in the L.A. market.

Does It Cost A Lot of Money To Advertise On Power 106?

No matter what your marketing budget is we’ll work to make sure your campaign reaches the most listeners and delivers the best results for you. Whether you’re looking for promotions, on-air giveaways, a Power 106 vehicle present at your event, a Power 106 DJ/Jock endorsement of your product/service, sponsorships at our SOLD OUT concert events, or even email marketing to our opt-in database… your success is our ultimate success!

For Advertising Information Contact

David Criscitelli
Local Sales Manager
(818) 238-6637
dcriscitelli@power106.com